Re-branding a new game to rival the HBCU traditional classics.
Our work includes all event communications including website design and management, ticket sales, social media, print & digital advertising, on-site signage, live auction, online auction, photography, creative assets, promotional materials and PR/communications
Lone Star Sports wanted to create a rivalry experience for the fans. The two schools had only collided at the Cotton Bowl once. Our objective was to create a old rivalry when there never was one.
What better way to instigate a rivalry than designing a vintage football t-shirt. Our designers and art directors sketched a shirt design that sold out online before the game was played.
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