design

State Fair Showdown Football

Re-branding a new game to rival the HBCU traditional classics.

CREATING A RIVALRY THATS UNLIMTED

Our work includes all event communications including website design and management, ticket sales, social media, print & digital advertising, on-site signage, live auction, online auction, photography, creative assets, promotional materials and PR/communications

LEVERAGING ALUMNI

One of our strategies in building a rivalry among Texas Southern University  and Southern University was to highlight well known alumni and challenge each fan-base to rally behind their school post. 

IGNITING PASSION THROUGH ILLUSTRATION

Lone Star Sports wanted to create a rivalry experience for the fans. The two schools had only collided at the Cotton Bowl once. Our objective was to create a old rivalry when there never was one. 

What better way to instigate a rivalry than designing a vintage football t-shirt. Our designers and art directors sketched a shirt design that sold out online before the game was played. 

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